Lead vendors report wins that do not match booked jobs or revenue.
Fractional CMO for home services
Marketing leadership for contractors who need booked jobs, not another vendor report.
If the leads look fine but the calendar, phones, estimates, and CRM do not agree, the problem is not just marketing. GMHS installs the operating rhythm that connects spend to booked revenue.
Find the revenue leaks before buying another lead.
Where the leaks show up
More leads will not fix a broken operating system.
Contractors and managers usually recognize the same leaks: reports that do not match booked revenue, follow-up that depends on memory, and CRM data the team does not trust.
Google Business Profile, local SEO, LSA, PPC, email, and social all run in separate lanes.
Missed calls, weak follow-up, and CRM source gaps make it hard to know what is working.
How GMHS works
The GMHS operating bench connects marketing, sales, operations, retention, and CRM.
GMHS acts as the marketing seat inside the weekly operating meeting: vendor scorecards, campaign decisions, call/source tracking, QR2Call campaign paths, and CRM reporting tied to booked opportunities.
90-day marketing plan by seasonality, service mix, and capacity
Vendor scorecard for PPC, LSA, SEO, website, creative, email, SMS, and social
Booked-job reporting view across source, call, estimate, close rate, and revenue
Google Business Profile and local trust action list
What you leave with
A practical action list, not a vague recommendation.
The Growth Diagnosis turns the first conversation into a concrete service-fit read and a 30-day operating priority list.
Revenue leak map
Where the business loses demand between calls, bookings, estimates, sold work, memberships, reviews, and reporting.
CRM and tracking read
What the client CRM can prove today, where source tracking loses accountability, and what the weekly management view needs to show.
Next best service path
Whether the first move should be CMO, COO, sales training, CRM optimization, retention, Google, website, or inside sales.
Operator proof behind the advice.
GMHS is built from operating work across HVAC contractor accounts, home-service inside sales, membership recovery, CRM workflow design, and revenue operations. The diagnosis turns that experience into a practical action path for your business.
Revenue under advisory across HVAC and home-service contractor accounts.
Portfolio management, ROI tracking, CRM workflows, collections, retention, and campaign accountability.HVAC contractor book of business supported across residential and light commercial markets.
Contractor channel, distribution, pricing, product availability, and field constraints.Inside-sales performance scaled from $2.2M in under nine months.
Sales SOPs, coaching, territory alignment, and accountability systems.Membership accounts saved through a recovery workflow.
$160K+ in revenue recaptured through retention accountability and follow-up.FAQ
Questions contractors ask before a Growth Diagnosis.
Is this a marketing agency?
No. GMHS manages the marketing operating system and vendor accountability. Execution can include vendor direction, content, tracking, CRM cleanup, and campaigns, but the seat is leadership first.
What makes this different from hiring another PPC or SEO vendor?
The work starts with booked revenue and operating capacity. Vendor reports only matter when they connect to calls, booked jobs, estimates, close rate, and service mix.
Can this work with my current CRM?
Yes. The first pass identifies what your CRM can already show, where source attribution is broken, and what needs to be cleaned before campaigns scale.
Growth diagnosis
Find the revenue leaks before buying another lead.
Submit the basics and the first conversation can focus on the revenue leaks, service-fit path, and CRM implementation work that matter most.
Book a Growth Diagnosis and leave with a clear next-step recommendation. CRM context helps scope ServiceTitan or current-system implementation needs. The first output is a practical 30-day action plan.