Revenue under advisory across HVAC and home-service contractor accounts.
Portfolio management, ROI tracking, CRM workflows, collections, retention, and campaign accountability.Find the revenue leaks before buying another lead.
Executive-level growth help for contractors and managers who need marketing, sales, operations, retention, and client CRM workflows working from the same action board. GMHS brings fractional COO, fractional CMO, sales training, CRM implementation, and retention systems into one practical operator bench.
Growth diagnosis scorecard Find the leak before choosing a fractional role or ServiceTitan implementation path
Revenue leak review Missed calls, open estimates, weak follow-up, membership churn, and local search gaps
Fractional role fit CMO, COO, sales trainer, CRM optimization, or retention support based on the real constraint
ServiceTitan implementation ServiceTitan-certified CRM support for stages, dashboards, source tracking, and task accountability
3Core fractional leadership lanes
7A la carte growth systems
8Focused service guides
1Diagnosis-led implementation path
Operator proof behind the advice.
GMHS is built from operating work across HVAC contractor accounts, home-service inside sales, membership recovery, CRM workflow design, and revenue operations. The diagnosis is meant to turn that experience into a practical action path for your business.
HVAC contractor book of business supported across residential and light commercial markets.
Contractor channel, distribution, pricing, product availability, and field constraints.Inside-sales performance scaled from $2.2M in under nine months.
Sales SOPs, coaching, territory alignment, and accountability systems.Membership accounts saved through a recovery workflow.
$160K+ in revenue recaptured through retention accountability and follow-up.More leads will not fix a broken operating system.
Most home-service growth problems are not isolated to marketing. The leak usually sits between the campaign, phone, CSR, dispatch, estimate, technician, membership, and CRM report.
Vendor reports say performance is fine, but booked revenue by source is still unclear.
Calls, open estimates, dispatch handoffs, memberships, and reviews leak value after the lead is paid for.
The CRM has the data, but the team does not trust it enough to manage the week from it.
Pick the executive seat the business is missing.
Each retainer combines strategy, hands-on execution, vendor/tool accountability, weekly reporting, and leadership-level decision support.
Fractional CMO
Marketing leadership for companies that need vendor accountability, clearer reporting, better campaigns, and a direct line from spend to booked revenue.
- Build the marketing plan around seasonality, service mix, capacity, and revenue targets.
- Manage vendors across PPC, LSA, SEO, website, creative, email, SMS, and social.
- Review campaign performance by booked job, close rate, revenue source, and cost per booked call.
Lead volumeCost per leadCost per booked jobBooking rate
View CMO details Fractional COO
Operating leadership for contractors and managers who need cleaner handoffs between marketing, CSR, dispatch, sales, service, install, memberships, and reporting.
- Map the revenue workflow from first call to booked job, completed work, review, membership, and repeat service.
- Install scorecards, meeting rhythm, accountable roles, and action tracking.
- Find leaks in missed calls, unbooked leads, open estimates, callbacks, membership renewals, and CRM usage.
Booked callsRevenue per field hourAverage ticketCallback rate
View COO details Fractional Sales Trainer
Sales coaching for CSRs, inside sales, comfort advisors, technicians, installers, and managers who need to convert more existing demand.
- Audit call handling, booking language, estimate presentation, follow-up, membership offers, and financing talk tracks.
- Build scripts, objection handling, roleplay plans, scorecards, and manager feedback loops.
- Review calls, estimate outcomes, lost opportunities, and rep-level conversion trends.
Booking rateClose rateAverage ticketFollow-up rate
View Sales Trainer details If this is the problem, start here.
The first move should match the leak. GMHS uses the diagnosis to pick the smallest useful service path instead of forcing every contractor into the same package.
The funnel has holes and every short-term fix creates another patch Start with Growth Leaks Marketing spend feels disconnected from booked revenue Start with Fractional CMO The team needs cleaner handoffs, follow-up, and accountability Start with Fractional COO CSRs, techs, advisors, or managers need better conversion behavior Start with Sales Training Reports, source tracking, tasks, or dashboards are unreliable Start with CRM Optimization Service agreements are expiring without a daily follow-up system Start with Membership Retention You need the first practical read before choosing a lane Start with Growth Diagnosis
A la carte growth systems
Focused systems when a full retainer is not the first move.
Tools are recommended only when the diagnosis says they fit.
Recommended add-on
QR2Call
Recommended when call tracking or campaign routing is part of the diagnosis. Stable QR and call-routing workflows for campaigns where the destination may change but the printed asset needs to keep working.
- Truck decals
- Door hangers
- Yard signs
- Review cards
- Campaign landing links
Recommended add-on
Renewal Desk
Recommended when membership retention is a priority. A working queue for keeping service agreements visible, prioritized, and tied to specific rep follow-up.
- Expiring memberships
- At-risk members
- Renewal scripts
- Manager review
- Daily save queue
A diagnosis shows which seat the business actually needs.
The first call looks at where revenue is leaking before recommending a fractional CMO, fractional COO, sales training, CRM optimization, or ServiceTitan-certified implementation support.
1 Revenue leak review
Audit calls, booking, estimate follow-up, memberships, source tracking, local search, and CRM trust.
2 Fractional role fit
Identify whether marketing leadership, operating leadership, sales coaching, or retention support should lead first.
3 CRM implementation needs
Review ServiceTitan or the current CRM for stages, attribution, dashboards, task accountability, and weekly management.
4 30-day operating plan
Turn the diagnosis into priorities, accountable roles, scorecards, and next actions the team can run weekly.
The first call is structured around where revenue leaks.
Marketing
Lead source quality, Vendor accountability, Campaign ROI, Google visibility
Sales
Booking rate, Close rate, Estimate follow-up, Financing and option presentation
Operations
Dispatch handoffs, Capacity planning, Callbacks, Revenue per field hour
Retention
Membership renewals, Reactivation, Open maintenance opportunities, Review capture
CRM Hygiene
Pipeline stages, Source attribution, Task accountability, Reporting gaps
Website and Local Search
Mobile conversion, Service pages, Tracking, Google Business Profile
Start with the diagnosis before committing to a retainer.
The first output is a practical read on the highest-value operating leaks and the recommended 30-day action path. No generic agency pitch, no unsupported promises, and no need to replace your current CRM before the implementation plan is clear.
Is this an agency?
No. GMHS is an advisory and operating bench. It can direct or support execution, but the core work is tying marketing, sales, operations, retention, and CRM into one accountable system.
What happens before a retainer?
The Growth Diagnosis reviews where revenue leaks across calls, booking, estimates, dispatch, close rate, membership retention, CRM hygiene, website conversion, and local search.
Can you work with our existing vendors and CRM?
Yes. The first pass is usually vendor accountability and CRM cleanup, not replacement. Any automation should support the contractor's existing operating system instead of becoming another place the team has to manage.
What if we only need one project?
Use the a la carte menu for focused work such as inside sales, Google optimization, website development, CRM optimization, sales training, or membership retention.
Book the diagnosis before buying another lead.
Tell us where growth feels stuck. The call identifies the likely revenue leaks, the fractional role fit, and whether CRM or ServiceTitan implementation work should be part of the first 30 days.
Marketing, sales, operations, retention, and CRM are reviewed together. Fractional CMO, COO, sales training, and a la carte support are matched to the leak. ServiceTitan and client CRM implementation needs are scoped before tool work starts.